Protecting Small Business, Nationwide

  Avoid costly disputes

  Protect your business name

  Register your trademark

There is no reason not to register. Failure to register your business name exposes your company to unnecessary risk:

• Trademark dispute litigation costs $50,000-100,000.00 just to get to trial.
• The U.S. Small Business Administration estimates that over 30,000 small business owners are currently involved in trademark dispute litigation. But that is the tip of the iceberg: The vast majority of business owners choose not to fight and change their name. Over 175,000 owners per year are faced with the choice.
• For those that choose to change their name, it costs on average $17,500.00 to replace all printed material and signage.
• The average small business owner spends $38,950.00 advertising their business name and product or service. After a forced name change the average business revenue drops 12-25% and much of their adverting investment is lost.

The fact is that majority of small businesses don’t survive a name dispute, whether they fight or not. "Once a small business has sued, they have already lost,"

- The U.S. Small Business Administration's Office of Advocacy